By making excellent marketing talent more accessible to any business, not just the ones that can afford to run their own heavy-duty marketing department.
We’re a collective of marketing experts. Our consultants have a breadth and depth of experience and skills across strategy, planning, campaigns (digital, social), forming and driving great marketing teams and exposing untapped growth opportunities.
From high-level CMO-style thought-leadership to rolling up our sleeves and executing campaigns, we’re thinkers and doers, but mostly we are creators.
We’re for when you don’t need or want an agency or large consulting firm. Lean. Fast. We’ll work with you to uncover your business dead-ends. No customer strategy? No one to pull together a social campaign? Website in desperate need of an overhaul but you don’t even know where to start? We get it, and then we get on with it.
Flock Effect is for businesses of any size or shape across any industry - small, medium, not-for-profit, established or start-ups. We’d love to hear about your business and your current marketing program, what’s working and where you need a little (or a lot of) help.
The Flock Effect team are comfortable and skilled across service industries, consumer, not-for-profit and start-ups.
Meet Kirsten, our Founder
First up, owning and running a business isn’t easy. Particularly right now. Never before have we seen such upheaval across so many industries.
I’ve been a marketer for 15 years, as a senior member at some of the best agencies in Australia and also as a senior leader, client-side, for well-known Australian brands. Marketing today is all about survival and clarity. Cutting-through constant noise and chatter, getting free from the cliches and jargon and just trying to stay one step ahead, day-in and day-out.
It is seriously tough.
So why did I start my own business (a marketing business no less)?
I started Flock Effect because I believe what’s missing now is genuine marketing advice and really great help. Simple, clear, creative solutions. Honest conversations with someone who isn’t trying to justify their worth on your payroll with mystifying marketing speak.
I know what it’s like to need help from a trusted set of hands today. And equally, I’ve personally benefited from having a coach in my corner over the years. I know how hard it is when you need to get things done to get ahead, but you don’t have the budget for more resources.
Big brands and small brands deserve all the help they can get right now. And if I can be part of nourishing a fresh start-up, easing your marketing blocks or developing a brand that people flock to, then that’s a (really) good day’s work.
The Australian Marketing Institute is made up of professional members from across the country who share upstanding qualities of integrity, ethics, trust and experience.
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