The Marketing Residency
Strategic coaching, mentoring and capability development for ambitious marketers who want to think bigger, lead with confidence and accelerate their careers.
Marketing careers rarely come with a roadmap.
One day you’re delivering campaigns. The next you’re managing stakeholders, influencing senior leaders, leading agencies and making decisions that impact the business.
Most marketers learn these skills through trial and error.
They don’t have a mentor sitting beside them. They don’t always have a manager with time to coach them. And they often find themselves figuring things out as they go.
Over time, that creates a different kind of gap.
The Marketing Residency is designed to help bridge that gap, building the confidence, commercial acumen and leadership capability needed to thrive in modern marketing roles.
The Marketing Residency provides practical coaching and mentoring designed specifically for marketers navigating increasingly complex roles.
This isn’t generic career coaching.
It’s strategic marketing development grounded in the realities of modern business.
Through a combination of coaching, group learning, mentoring and real-world application, participants develop the skills that often determine long-term success:
The focus is not simply on helping you perform better today.
It’s about helping you become the marketer your future career will require.
Senior Marketing Partner
Kirsten Craven is the founder of Flock Effect and a senior marketing leader with extensive experience across strategy, leadership, brand, agency management and commercial marketing advisory.
Over more than two decades, she’s worked agency side, client side and in senior leadership positions. The Marketing Residency gives participants direct access to that experience.
Rather than learning through theory alone, you’ll gain practical guidance from someone who understands the realities of the role and the skills needed to succeed within it.
Residency Different
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This isn’t generic leadership coaching. Every conversation is anchored in the realities of modern marketing roles, from agency management and stakeholder influence through to strategic planning and commercial decision-making.
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Participants bring real challenges, projects and opportunities into the program. The focus is on practical application, not theoretical discussion.
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Marketing success requires more than technical knowledge. The program develops the
commercial thinking, communication skills and leadership capability that help marketers
create meaningful impact.
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Participants benefit from shared experiences, fresh perspectives and practical discussions with peers navigating similar challenges across different organisations and industries.
The Marketing Residency
Live sessions focused on strategic thinking, leadership capability and practical application.
Interactive discussions, peer learning and real-world problem solving.
Support and guidance between sessions to help participants navigate challenges as they arise.
Resources designed to help participants apply concepts immediately within their own role.
While built around core capability pillars, discussions and support are shaped by the needs of the group.
Industry events, workshops and networking opportunities may be included throughout the program.
The Marketing Residency
Whether you’re a Marketing Coordinator, Marketing Manager, Senior Marketing Manager or an emerging leader, the program helps build the capabilities you need to advance your career.
Book A Call
The Marketing Residency helps marketers build the confidence, capability and commercial thinking needed to thrive in increasingly complex roles.
If you’re ready to accelerate your growth, let’s talk.
FAQs
The Marketing Residency for Individuals is a coaching and capability development program designed to help marketers strengthen their strategic thinking, leadership capability and commercial confidence.
The program is suitable for marketers at various stages of their career who are looking to develop their skills, increase their impact and prepare for more senior responsibilities.
Not in the traditional sense. The focus is on helping marketers become more effective in their current role while developing the capabilities needed for future leadership opportunities.
No. The Marketing Residency focuses on practical application, mentoring and capability development rather than formal training or certification.
Participants can choose between six and 12-month options depending on their goals and preferred level of support.
Yes. Participants have access to direct guidance and coaching from Kirsten throughout the program.
Topics may include strategic thinking, stakeholder management, agency leadership, communication, commercial acumen, prioritisation, confidence and leadership capability.
Absolutely. Many participants are experienced marketers looking to strengthen the leadership, commercial and strategic skills needed to progress to the next stage of their career.
Most sessions are delivered online, with opportunities for in-person experiences and events where available.
