The Marketing Residency
Direct counsel, mentoring and capability development for ambitious marketers who want to think bigger, lead with confidence and accelerate their careers.
Delivered in small cohorts, with direct 1:1 access to Kirsten throughout.
Marketing careers rarely come with a roadmap.
One day you’re delivering campaigns. The next you’re managing stakeholders, influencing senior leaders, leading agencies and making decisions that impact the business.
Most marketers learn these skills through trial and error.
They don’t have a mentor sitting beside them. They don’t always have a manager with time to teach them. And they often find themselves figuring things out as they go.
Over time, that creates a different kind of gap.
The Marketing Residency is designed to help bridge that gap, building the confidence, commercial acumen and leadership capability needed to thrive in modern marketing roles, and the commercial impact that comes with it.
The Marketing Residency provides practical coaching and mentoring designed specifically for marketers navigating increasingly complex roles.
This isn’t generic career coaching. Call it counsel: straight, experienced guidance from someone who has actually done the job, not a coaching framework applied to your career from the outside.
It’s strategic marketing development grounded in the realities of modern business.
The program runs as a small group cohort, so you’re developing alongside other ambitious marketers, not on your own. Alongside the group, you also get direct 1:1 access to Kirsten, so individual challenges get individual attention too.
Through a combination of counsel, group learning, mentoring and real-world application, participants develop the skills that often determine long-term success:
The focus is not simply on helping you perform better today.
It’s about helping you become the marketer your future career, and the business you work for, will require.
ABOUT
Kirsten Craven is the founder of Flock Effect and a senior marketing leader with extensive experience across strategy, leadership, brand, agency management and commercial marketing advisory.
Over more than two decades, she’s worked agency side, client side and in senior leadership positions. The Marketing Residency gives participants direct access to that experience, and direct counsel from someone who has actually sat in the seat.
Rather than learning through theory alone, you’ll gain practical guidance from someone who understands the realities of the role and the skills needed to succeed within it.
WHY JOIN THE PROGRAM
001
Kirsten isn’t a professional coach working from a generic framework. She gives the same direct counsel she’d give a peer, or someone in her team, grounded in two decades of agency side and client side experience, not a script.
002
This isn’t generic leadership coaching. Every conversation is anchored in the realities of modern marketing roles, from agency management and stakeholder influence through to strategic planning and commercial decision-making.
003
Participants bring real challenges, projects and opportunities into the program. The focus is on practical application, not theoretical discussion.
004
Marketing success requires more than technical knowledge. The program develops the commercial thinking, communication skills and leadership capability that help marketers create meaningful impact.
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The Marketing Residency runs as a small group cohort, so you’re learning and solving real problems alongside other marketers navigating similar challenges. That’s not a trade-off against individual attention, you still get direct 1:1 access to Kirsten. It’s a genuine advantage: building a real network of senior marketing peers, and learning how to lean on others, is exactly the kind of skill senior marketers need.
THE MARKETING RESIDENCY
Live cohort sessions focused on strategic thinking, leadership capability and practical application.
Interactive discussions, peer learning and real-world problem solving with your cohort.
Direct support and counsel between sessions, so you’re never navigating a challenge alone.
Resources designed to help participants apply concepts immediately within their own role.
While built around core capability pillars, discussions and support are shaped by the needs of the cohort.
Joining the program means becoming part of a growing community of Marketing Residency alumni and current cohort members, a genuine network of senior marketers to keep learning from, and leaning on, long after the program ends.
WHO THE PROGRAM IS FOR
Whether you’re a Marketing Coordinator, Marketing Manager, Senior Marketing Manager or an emerging leader, the program helps build the capabilities you need to advance your career.
BOOK A CALL NOW
The Marketing Residency helps marketers build the confidence, capability and commercial thinking needed to thrive in increasingly complex roles. Delivered in small cohorts, with direct 1:1 counsel from Kirsten throughout.
If you’re ready to accelerate your growth, let’s talk.
FAQs
The Marketing Residency for Individuals is a group counsel and capability development program that helps marketers strengthen their strategic thinking, leadership capability and commercial confidence.
It’s delivered in small cohorts, alongside direct 1:1 access to Kirsten.
The program is suitable for marketers at various stages of their career who are looking to develop their skills, increase their impact and prepare for more senior responsibilities.
Both. The Marketing Residency is delivered as a group program, run in small cohorts, alongside direct 1:1 access to Kirsten. You get the benefit of peer learning and a genuine network, plus individual counsel when you need it.
Not in the traditional sense. Kirsten isn’t a professional coach working from a generic framework. It’s counsel: direct, experienced guidance from someone who has done the job, focused on helping you become more effective now while building the capabilities you’ll need for future leadership.
No. The Marketing Residency focuses on practical application, mentoring and capability development rather than formal training or certification.
The program runs over several months in a structured, cohort-based format. Get in touch to discuss current cohort timing and options.
Yes. Alongside the group cohort, participants have direct 1:1 access to Kirsten throughout the program.
Most sessions are delivered online, with opportunities for in-person experiences and events where available.
Topics may include strategic thinking, stakeholder management, agency leadership, communication, commercial acumen, prioritisation, confidence and leadership capability.
Absolutely. Many participants are experienced marketers looking to strengthen the leadership, commercial and strategic skills needed to progress to the next stage of their career.
Cohorts run periodically throughout the year. Register your interest and we’ll let you know about upcoming start dates and availability.
