The Marketing Residency
The Marketing Residency helps marketers think better, lead better and achieve more.
Whether you’re developing an entire marketing team or investing in your own growth, The Marketing Residency combines practical coaching, mentoring and real-world guidance to build the strategic, commercial and leadership capabilities modern marketers need.
Audience Split
For organisations looking to build stronger marketing capability from within.
If you’re a CMO or Head of Marketing and want a more strategic, commercially capable and independent team without carrying all the development yourself, The Marketing Residency is a tailored marketing capability coaching program you can enrol members of your team in.
For ambitious marketers ready to accelerate their growth.
Designed for marketers who want practical coaching, strategic guidance and leadership
development. Join our open Residency program to help you navigate complexity, increase your influence and progress your marketing career.
Individual Residency
The Team Residency is tailored to an organisation’s goals, team structure and capability needs, with direct involvement from the CMO or Head of Marketing. The Individual Residency brings together marketers from different organisations in a shared learning environment focused on personal and professional growth.
Senior Marketing Partner
Kirsten Craven is the founder of Flock Effect and a senior marketing leader with extensive experience across strategy, leadership, brand, agency management and commercial marketing advisory.
Kirsten created The Marketing Residency because she saw too many marketers being expected to learn critical leadership, commercial and stakeholder management skills on the job, without the guidance they needed to succeed. The program is designed to accelerate that growth, helping marketers become more capable, confident and effective in the roles they hold today and the ones they aspire to tomorrow.
The Marketing Residency
Fractional delivery means working as part of your marketing function – not alongside it.
Built for ambitious marketers operating in increasingly complex roles, the program helps participants develop
the commercial, strategic and leadership skills needed to perform at the next level.
Coaching is grounded in real stakeholder situations, real business challenges and real commercial expectations. Rather than learning in a vacuum, participants receive guidance in the context of their day-to-day work – helping them make better decisions, deliver stronger outcomes and contribute more strategically
to the business.
The Marketing Residency
The curriculum combines strategic marketing capability with the commercial and leadership skills modern in-house marketers need to operate effectively.
Thinking like a senior marketer.
Planning, prioritisation and strategic decision-making.
Managing suppliers, creative partners and agency relationships effectively.
Stakeholder navigation, influence and communication.
Commercial marketing literacy and understanding business impact.
Balancing long-term brand building with short-term commercial pressure.
Leadership capability, confidence and career progression.
The Marketing Residency
The Marketing Residency complements formal marketing education and technical training by focusing on the practical leadership, communication and commercial skills marketers need inside complex organisations.
It’s particularly valuable for individuals and teams applying strategic frameworks and technical marketing knowledge in real business environments – where stakeholder management, prioritisation, influence and commercial thinking often determine success.
The Marketing Residency
Modern marketers are expected to be strategists, communicators, commercial thinkers, project managers, agency leaders and stakeholder influencers.
Most learn these skills through trial and error.
The Marketing Residency exists to shorten that journey.
Through practical coaching, mentoring and real-world application, marketers gain the confidence, capability and judgement needed to thrive in increasingly complex roles.
Think of The Marketing Residency as a structured strategic mentoring and capability program to increase professional intelligence in the marketing sector.
Book A Call
Whether you’re developing an entire marketing team or investing in your own growth, The Marketing Residency is designed to build the confidence, capability and commercial thinking that modern marketers need to thrive.
If your team or projects are stretched – let’s talk.
FAQs
The Marketing Residency is Flock Effect’s flagship coaching and capability development program. Through practical mentoring, strategic guidance and real-world application, it helps marketers strengthen the skills, confidence and commercial thinking needed to thrive in modern marketing roles.
The Marketing Residency is available in two formats: a Team Residency for organisations looking to develop their marketing function, and an Individual Residency for marketers investing in their own professional growth and leadership development.
Yes. The program combines coaching, mentoring and practical capability development to help marketers apply new thinking directly to their day-to-day roles and challenges.
No. The Marketing Residency is designed around practical application rather than traditional training. Participants develop their skills in the context of real business situations, projects and stakeholder environments.
Topics may include strategic thinking, stakeholder management, agency leadership, commercial acumen, prioritisation, communication, leadership capability and career progression. Content is adapted to the needs of participants and organisations.
Absolutely. Many participants are already experienced marketers looking to strengthen their leadership capability, strategic thinking and ability to operate effectively in increasingly complex environments.
Programs may include a combination of live coaching sessions, mentoring, practical exercises, group discussions, individual support and real-world application. Delivery formats vary depending on the Residency option selected.
In many cases, yes. Organisations often fund participation through marketing, capability development or learning and development budgets, particularly when the program aligns with an employee’s development goals.
Because better marketing starts with capable people. Stronger strategic thinking, commercial judgement, communication and leadership skills create better outcomes for marketers, teams and businesses alike.
