What We Do
See Flock Effect’s practical and focused masterclasses, workshops and events for ambitious marketers
Intro
Kirsten has spent over 20 years helping businesses navigate growth, change, leadership challenges and complex marketing environments. Along the way, she’s learned that the biggest opportunities often come from developing people, not just plans.
Kirsten delivers workshops, webinars and masterclasses designed to help modern marketers sharpen their thinking, strengthen capabilities and accelerate professional growth.
A great agency can only work with what it’s given. Yet many marketing teams unknowingly create the conditions for
mediocre outcomes through unclear briefs, inconsistent feedback and poor stakeholder alignment.
Led by Kirsten Craven, this half-day masterclass draws on more than a decade spent in leading Australian creative
agencies, followed by years spent leading marketing teams on the client side. Participants gain an insider’s
understanding of how agencies think, what helps them produce their best work and why some client-agency
relationships consistently outperform others.
Marketing Assistants, Marketing Coordinators, Marketing Managers, Senior Marketing Managers, Heads of Marketing and in-house marketing teams who work with creative, media, digital, PR or specialist agency partners.
Participants will leave with practical tools, frameworks and confidence to lead agency relationships more effectively, improve the quality of briefs and feedback and ultimately achieve stronger marketing outcomes.
Format: Half-day workshop (in-person)
Group size: Up to 50
Facilitator: Kirsten Craven, Founder, Flock Effect
You’ve hired a good agency. The strategy is sound. The people are capable.
So why doesn’t the work quite land?
In this practical webinar, Kirsten Craven shares the common briefing, feedback and stakeholder mistakes that quietly undermine agency relationships and impact marketing performance. Drawing on experience from both sides of the table, she’ll reveal what agencies actually need from their clients, and what separates marketers who drive great work from those who spend their time managing disappointment.
Perfect for any client-side marketers looking to get more value from their agency partnerships and strengthen one of the most important skills in modern marketing.
Format: 60-minute webinar via Zoom
Who it’s for: Marketing Co-ordinators, Marketing Managers and Senior Marketing Managers.
Facilitator: Kirsten Craven
Cost: Free
The next public masterclass will be held in September. Contact Kirsten to register your details.
To book a masterclass tailored to your organisation, contact Kirsten.
