What We Do
See Flock Effect’s practical and focused masterclasses, webinars, workshops and events for ambitious marketers
Intro
Kirsten has spent over 15 years helping businesses navigate growth, change, leadership challenges and complex marketing environments. Along the way, she’s learned that the biggest opportunities often come from developing people, not just plans.
The Marketing Capability Hub brings together workshops, webinars and masterclasses designed to help marketers sharpen thinking, strengthen capability and accelerate professional growth.
A great agency can only work with what it’s given. Yet many marketing teams unknowingly create the conditions for
mediocre outcomes through unclear briefs, inconsistent feedback and poor stakeholder alignment.
Led by Kirsten Craven, this half-day masterclass draws on more than a decade spent in leading Australian creative
agencies, followed by years spent leading marketing teams on the client side. Participants gain an insider’s
understanding of how agencies think, what helps them produce their best work and why some client-agency
relationships consistently outperform others.
Marketing Assistants, Marketing Co-ordinators, Marketing Managers, Senior Marketing Managers, Heads of Marketing and in-house marketing teams who work with creative, media, digital, PR or specialist agency partners.
Participants will leave with practical tools, frameworks and confidence to lead agency relationships more effectively, improve the quality of briefs and feedback and ultimately achieve stronger marketing outcomes.
Format: Half-day workshop (in-person)
Group size: Up to 50 participants
Facilitator: Kirsten Craven, Founder, Flock Effect
To book or find out more, contact Kirsten | kirsten@flockeffect.com
You’ve hired a good agency. The strategy is sound. The people are capable.
So why doesn’t the work quite land?
In this practical webinar, Kirsten Craven shares the common briefing, feedback and stakeholder mistakes that quietly undermine agency relationships and impact marketing performance. Drawing on experience from both sides of the table, she’ll reveal what agencies actually need from their clients, and what separates marketers who drive great work from those who spend their time managing disappointment.
Perfect for marketing leaders and in-house marketers looking to get more value from their agency partnerships and strengthen one of the most important skills in modern marketing.
Format: 60-minute webinar
Group size: Marketing Co-ordinators, Marketing Managers and Senior Marketing Managers.
To book or find out more, contact Kirsten | kirsten@flockeffect.com
