Case Study
Flock Effect provides fractional marketing implementation support, with a senior marketer embedded in your business to deliver defined streams of work and maintain momentum when internal teams are stretched.
Plan Partners operates in the disability and NDIS landscape – an environment defined by constant opportunity, complexity and pace. When we were first engaged, Emily and her marketing team were navigating an especially demanding period. Alongside business-as-usual activity, the organisation was embarking on a major brand refresh that required senior oversight, clarity and momentum.
As Emily described it:
“I was personally stuck in a lot of the doing and not getting the time or the chance to bring myself out of the minutiae and have any sort of capacity for strategic thinking.”
The work was mounting, and the brand refresh in particular demanded more than just execution. It required strategic leadership, confident decision-making and the ability to guide both internal teams and external partners – without adding risk or delay.
We joined Plan Partners for fractional marketing delivery providing senior leadership that could flex to the business’s needs. Having worked together previously, Emily knew we could step in quickly and operate as a trusted extension of her role.
“I knew Kirst was a safe pair of hands who could hit the ground running. She’s the type of person to just roll up her sleeves and get it done.”
From the outset, our focus was on relieving pressure while raising the strategic altitude – balancing hands-on delivery with senior oversight. We worked closely with Emily, integrated fully into the wider marketing team, and acted as a conduit between Plan Partners and specialist external partners.
“Having Kirst on board to be that key conduit between the agency and us has been incredible. She knows how to get the best out of them while also managing internal stakeholders.”
Just as importantly, we provided Emily with a genuine peer – someone who could sense-check decisions, challenge thinking and help move issues forward decisively.
“There’s not another CMO sitting next to you. It’s almost like having your own personal business coach.”
Over the course of the engagement, our role evolved naturally as trust deepened and business needs shifted. Core outcomes included:
As Emily put it:
“Flock Effect helped me deliver a number of strategic projects when we were drowning as a team.”
Beyond individual projects, the real impact was sustained leadership support – someone able to look ahead, identify gaps and keep momentum moving.
“She’s always a step ahead, helping me think about what’s next and what needs to happen.”
For Plan Partners, the value wasn’t just in senior capability – it was in flexibility.
“You don’t necessarily need that capability all the time. You can scale up and scale down as you need.”
The engagement remained deliberately non-threatening and collaborative, reinforcing trust across the team.
“It’s a very non-threatening relationship. She often says, ‘I don’t want your job. I’m here as an extra set of hands.”
Services Delivered
Senior marketing leadership, brand strategy and refresh, go-to-market strategy, paid performance review, agency oversight, team and capability advisory
Engagement Model
Fractional senior marketing delivery with project-based delivery and ongoing strategic advisory
“Once Kirsten’s in the door, the value she brings is pretty evident.”
